Pepperidge Farm Launches Jingos!™ Snack Crackers
January 3, 2013
NORWALK, CONN., January 3, 2013
believes that every snack experience should be an awesome one, and new Jingos!™
snack crackers, the latest addition to the brand’s collection of craveable products, are bold enough to ensure amped-up, maxed out snack breaks every time. From football’s biggest games to thrilling basketball matchups, January is jam-packed with occasions to nosh, and Pepperidge Farm Jingos!,
available in three explosive varieties, deliver a powerful punch when snack attacks hit hard.
Not only are the Jingos!
flavor profiles new territory for Pepperidge Farm, so is the fresh marketing strategy behind the product launch, which includes a unique, social media-fueled ambassador program and a primetime television network advertising campaign, a first for the brand whose Milano®
cookies and Goldfish
® crackers are sold around the globe. This past summer, the brand teamed up with I Wear Your Shirt
, an innovative promotions company that armed consumer-ambassadors with branded t-shirts and product samples in a digital word-of-mouth marketing effort. More than 500 people jumped at the chance to snack with Jingos!
and I Wear Your Shirt, and a bolder snacking style soon spread throughout the Web as tweets about, plus photographs and videos of, ambassadors’ exhilarating Jingos!
snack moments were shared. Currently, Jingos!
offer unexpected online experiences through a fun web site
featuring e-cards that demonstrate the transformative power of the crackers, while the brand has established a presence in the social space as well via Twitter
where bold @Jingos conversations abound, Pinterest
As one of more than 30 product introductions celebrating Pepperidge Farm’s 75th anniversary, the debut of Jingos! reveals how innovation continues to be a driving force for Pepperidge Farm, a leading provider of premium quality fresh breads, cookies, crackers, and frozen bakery products. Whether it’s zesty Lime & Sweet Chili kicking up the flavor of a brown bag lunch, tangy Parmesan Garlic during a savored mid-afternoon break, or Fiesta Cheddar as a festive half-time snack, twice-seasoned and always-baked Jingos! continue to put a little pep in one’s post-snack step.