In Celebration of New Strawberry Milano Cookies, Pepperidge Farm Invites Consumers to Share their Favorite 'Milano Moments' Online
June 22, 2010
Norwalk, Conn. (July 1, 2010) – As the summer season arrives, Pepperidge Farm makes sharing moments and treats with family and friends all the more rewarding with the introduction of new Strawberry Milano® cookies. The luscious Milano cookie has long been a consumer-favorite, and the addition of new Strawberry Milano cookies makes for the perfect summertime indulgence. To celebrate the launch of this delectable treat, Pepperidge Farm encourages consumers to share their favorite “Milano Moments” in an online movement that unites Milano fans worldwide.
In the 1950s, the iconic Pepperidge Farm® Milano® cookie was created when the Naples cookie, an open-faced delicacy topped with rich, dark chocolate, was evolved to become the exquisite sandwich cookie consumers know and love today. The Milano cookie has continued to evolve since then, as Pepperidge Farm delicately partnered the classic cookie-and-dark-chocolate combination with Mint, Orange and Raspberry flavors to create additional tempting varieties. Now, Pepperidge Farm proudly expands these classic cookie varieties with new Strawberry Milano cookies, which deliciously pairs luscious strawberry filling with rich, dark chocolate for an irresistible, sweet indulgence that brings a moment of satisfaction to any day.
Milano cookie devotees worldwide may now connect online to celebrate their favorite cookie and all the special moments it brings. Pepperidge Farm invites Milano cookie enthusiasts everywhere to visit the brand’s new Facebook fan page, a virtual community for Milano mavens, where they can share their “Milano Moments” with fellow fans. Whether Milano cookies remind consumers of a flavorful childhood memory or a needed mid-afternoon snack break, a “Milano Moment” can be cherished anytime consumers crave that unique Milano cookie satisfaction.
Whenever Pepperidge Farm launches new Milano cookies, supports important causes and celebrates special occasions, Milano cookie Facebook fans will have the opportunity to engage with one another and have access to special offers, announcements and promotions. In addition to sharing their “Milano Moments,” fans of the Milano cookie Facebook page may redeem coupons for the new products – starting with Strawberry Milano® cookies – and enter sweepstakes for chances to win an assortment of other exciting prizes throughout the year.
cookies are available now in dual-front, English and Spanish language packaging and sold with a suggested retail price of $3.39 at major supermarkets, grocery stores and mass merchandisers nationwide. For additional information, please visit www.pepperidgefarm.com
and http://facebook.com/pepperidgefarmmilano. Consumers are encouraged to follow Pepperidge Farm on Twitter at http://twitter.com/PepperidgeFarm.
About Pepperidge Farm
Pepperidge Farm, Incorporated, based in Norwalk, Connecticut, is a leading provider of premium quality fresh bakery products, cookies, crackers, and frozen foods. The company was named the #1Place to Work in Connecticut in the large companies category of the Best Places to Work in Connecticut competition for 2009. Among the company’s most popular products are Chocolate Chunk and Milano® cookies, Goldfish® crackers, Baked Naturals crackers, frozen Puff Pastry, frozen garlic loaves and Texas toasts, and more than 50 varieties of fresh baked breads including Pepperidge Farm® Swirl, Farmhouse, 100% Natural and Whole Grain. The company recently added Ecce Panis® gourmet artisan breads to its portfolio.
Pepperidge Farm was founded in Connecticut in 1937 by Margaret Rudkin, an entrepreneurial homemaker who began baking fresh, all-natural bread for her allergy-afflicted son. The company is now a nationwide business with 9 manufacturing facilities, almost 5,000 employees, and over 3,500 independent distributorships operating over 4,000 routes. Pepperidge Farm has been part of the Campbell Soup Company since 1961.