Goldfish Brand Turns Up the Flavor for Teens

Goldfish Puffs group

Norwalk, Conn., July 25, 2013 – After fifty years of smile-filled snacking, the beloved Goldfish brand is taking their iconic cracker to the next level with the introduction of new Goldfish® Puffs. These bigger and bolder Goldfish-shaped bites – available in tasty Buffalo Wing, Cheddar Bacon, and Mega Cheese varieties – provide an amped-up snack experience for longtime Goldfish fans.

While teens will revel in the fun reinvention of one of their favorite childhood snacks, moms can savor the fact that they are baked, contain no artificial preservatives and offer 10g whole grains per serving. These wholesome, puffed snacks have a unique, crunchy texture, are gluten-free, a first for the Goldfish brand, and made in a certified gluten-free facility.

“As many of our fans grow up, we want to give them another reason to keep asking for Goldfish snacks,” said Jared Konstanty, Senior Vice President, General Manager Snacks at Pepperidge Farm. “Whether running from busy school days to action-packed practices or simply chilling out with friends, hungry teens are always looking for fun, cool snacks and Goldfish® Puffs deliver.”

“We’ve taken all the elements of our crackers we know teens love – in particular the shape and the smile – and really turned up the volume.  It’s the first time we’ve used such bold flavors or such a crunchy snack base,” he said.

Pepperidge Farm® Goldfish® Puffs are available in major supermarkets, grocery stores and mass merchandisers nationwide for a suggested retail price of $2.99 for a 7oz bag.  A 2oz bag is also available in convenience stores for a suggested retail price of $.99.  For more information and more smiles courtesy of the Goldfish brand, follow (@GoldfishSmiles) on Twitter, Like (facebook.com/GoldfishSmiles) on Facebook and visit Goldfishsmiles.com.

 

About the Goldfish Brand

Pepperidge Farm, Incorporated, based in Norwalk, Connecticut, introduced its Goldfish® crackers in 1962 after founder Margaret Rudkin discovered them on a trip to Switzerland. Today there are more than 25 wholesome Goldfish varieties including the popular Flavor Blasted® and Grahams lines, and the brand is leading the snacks category as one of America’s most popular crackers. The brand created its Team Xtreme initiative in 2008, which encourages children to get up and get active. And recently, the company launched www.GoldfishMyWay.com  an e-commerce site that allows users to personalize Goldfish packages by adding photos and custom messages, and selecting their favorite Goldfish cracker colors to create special combinations. For more information, visit www.goldfishsmiles.com and kids can visit www.goldfishfun.com.

 

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