Goldfish® Brand Celebrates 50 Years of Smiles with Macy's Thanksgiving Day Parade® Float and New E-Commerce Site

Goldfish Product
NORWALK, CONN., November 19, 2012—After five decades of wholesome snack time fun, the Pepperidge Farm® Goldfish® brand is celebrating its golden anniversary with a float debut in the 86th annual Macy’s Thanksgiving Day Parade® and the launch of, a breakthrough e-commerce site that will take one of America’s most popular snack crackers to new heights.
The “Goldfish on Parade” float depicts Finn and his friends Gilbert, Brooke and Xtreme creating their own playful parade experience inspired by the beloved Macy’s Thanksgiving Day Parade. The creativity and imagination of childhood is captured by how the friends gather books, toys, paperclips, pencils, buttons and toys to bring their vision to life. And no parade would be complete without the thrill of a fantastic balloon, which is held up with drinking straws and chess pieces that double as balloon handlers.
Another element of the Goldfish brand’s 50th birthday celebrations is the new Goldfish My Way e-commerce site that allows users to personalize Goldfish packages by adding photos and custom messages, and even selecting their favorite Goldfish cracker colors to create special combinations. People can choose from a 4.5 ounce customized gift box, 1.0 ounce customized party favors, themed party cups or all three! The site,, is easy to navigate and the high-quality packages are guaranteed to spread smiles during birthday parties, bat mitzvahs and every occasion in between. The site is being formally announced during NBC’s broadcast of the Macy’s Thanksgiving Day Parade.
“We couldn’t think of a better way to celebrate our golden anniversary than with a float featuring our Goldfish characters in the Macy’s Thanksgiving Day Parade and by launching Goldfish My Way,” said Jared Konstanty, Senior Vice President, General Manager Snacks. “Goldfish is an iconic American brand and bringing new ways for consumers to engage with and delight in the characters and our crackers is a main focus for us. But this is only the beginning – just wait until you see what we have in store for our fans.”
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