Elevate Everyday Dinners with New Pepperidge Farm Stone Baked Artisan Rolls

NORWALK, CONN., Mar. 29, 2011 – Whether part of an elegant spring feast or a simple week night supper, new Pepperidge Farm® Stone Baked Artisan Rolls ensure that dull dinner rolls are a thing of the past.  These satisfying rolls are hand-scored by bakers and made on traditional baking stones, ensuring a crisp, golden crust and soft inside. Available in delicious French and Multi-Grain varieties, Stone Baked Artisan Rolls are made with natural, high quality ingredients and help you bring extraordinary bread from the freezer to the table – in about ten minutes.
With a distinct combination of flavors, textures and personal details reminiscent of a local bakery, Stone Baked Artisan Rolls from Pepperidge Farm provide a deliciously authentic dining experience for social and special occasions alike. “We are delighted to offer flavorful frozen rolls in resealable packaging, ideal for making just a few rolls at a time, and require about ten minutes in the oven before they are warm and ready to serve,” said Theresa Choh-Lee, Frozen Bakery & Ecce Panis Business Director at Pepperidge Farm. “Plus we bake the rolls in a unique stone oven for a perfectly golden crust and light, airy inside. They are sure to delight those who gather at the table, elevating everyday dinner experiences from ordinary to extraordinary.”  
Made with a baker’s touch, the classic French variety is conveniently versatile, pairing well with practically every meal, while the Multi-Grain roll brings an added dash of hearty flavor with its honey-sweetened whole grain goodness. And for fans of specialty sandwiches, Pepperidge Farm also offers Stone Baked Ciabatta Rolls, found in the fresh bread aisle, in Original and 9-Grain flavors, making it easy for you and your family to enjoy an elevated artisan sandwich experience whenever you desire.
Pepperidge Farm Stone Baked Artisan Rolls have a suggested retail price of $3.49 and are available at the following Northeast and Southeast retailers: A&P, Giant Eagle - Hannaford, Pathmark, Stop & Shop, Publix, Wakefern, Wegman’s and Winn Dixie. For more information, visit www.PepperidgeFarm.com. Consumers are encouraged to follow Pepperidge Farm on Twitter at http://twitter.com/PepperidgeFarm.
About Pepperidge Farm
Pepperidge Farm, Incorporated, based in Norwalk, Connecticut, is a leading provider of premium quality fresh bakery products, cookies, crackers, and frozen foods. The company was named the #1 Place to Work in Connecticut in the large companies category of the Best Places to Work in Connecticut competition for 2009. Among the company’s most popular products are Sausalito® and Milano® cookies, Goldfish® crackers, Baked Naturals crackers, frozen Puff Pastry, frozen garlic loaves and Texas toasts, and more than 50 varieties of fresh baked breads including Pepperidge Farm® Swirl, Farmhouse and Whole Grain. The company added Ecce Panis® gourmet artisan breads to its portfolio last year.  Pepperidge Farm was founded in Connecticut in 1937 by Margaret Rudkin, an entrepreneurial homemaker who began baking fresh, all-natural bread for her allergy-afflicted son. The company is now a nationwide business with 9 manufacturing facilities and almost 5,000 employees. Pepperidge Farm has been part of Campbell Soup Company since 1961.

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